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Saturday, July 15, 10:00-11:00 am, Steven J. Ross Theater

Marco Tempest, Director's Fellow at MIT Media Lab and cyber illusionist, reveals the psychology, technology, and creativity that go into creating magical experiences. Using augmented realities and the latest network technologies, Marco will explore the future of entertainment and storytelling, redefining what it means to be entertained. He urges us—as artists, writers, and creatives—to push the boundaries of our problem solving, creative thinking, and audience engagement, whether from a platform or the Internet.

After the Session Interview

Inventing the Impossible - Full Session

Marco Tempest, Cyber Illusionist
Cyber Illusionist
Director's Fellow Alumnus - MIT Media Lab

Marco Tempest is a cyber illusionist, combining magic and technology to produce astonishing illusions. He began his performing career as a stage magician and manipulator, winning many awards and establishing an international reputation as one of the world¹s most unique performers. His interest in computer-generated imagery led him to incorporating video and digital technology in his work and the development of a new form of contemporary illusion. The expansion of the internet and social media provided more opportunities for digital illusions and ways of interacting with audiences and creating magically augmented realities. Tempest is a keen advocate of the open source community, working with artists, writers and technologists to create new experiences and research the practical uses of the technology of illusion. He continues to perform around the world, is a media consultant on the subject of magic and illusion and lectures at international conferences on the psychology of deception and creative thinking. Tempest is the executive director of the NYC MagicLab and a Directors Fellow at the MIT Media Lab.

Jeff Bradley
Regional President, West
AT&T Entertainment Group

Jeff Bradley was recently named the President of AT&T’s West Region. He now oversees the company’s retail sales and distribution in thirteen western states, including Alaska and Hawaii. He leads a team of over 7,000 employees and is responsible for sales, operations, financial performance, and customer experience for AT&T’s mobility and entertainment businesses.  Prior to this new role, Jeff served as Senior Vice President for Device and Network Services Marketing in the AT&T Entertainment Group.

Over his fifteen-year career with AT&T, Jeff has built and led a series of agile marketing and sales teams. He joined AT&T in 2002 to spearhead the launch of AT&T’s first smartphones and has since overseen the launch of nearly every subsequent smart device. Jeff was later part of the team that built its first enterprise and small business wireless data sales organization. He helped create the industry’s leading third-party developer program with responsibility for the AT&T Developer Summit at CES and the AT&T SHAPE tech and entertainment expo. Most recently, Jeff had responsibility for network services marketing, which launched many notable services, including AT&T NumberSyncSM, Call Protect, Stream Saver, Video Calling, and Advanced Messaging using the RCS standard.

Jeff began his career at IBM in enterprise sales. He later moved to IBM’s Global Services division where he built and managed consulting practices designed to help companies leverage emerging technologies, such as Client/Server and Object-Oriented Technology. After IBM, Jeff transitioned to Systemhouse, the former information technology consulting division of MCI, which was acquired by EDS. He also served as Managing Director and a member of the senior leadership team at Lante Corporation, a leading Internet consulting firm.

Jeff has a Bachelor’s degree in Economics from Stanford University, where he was a two-time Pac-10 champion wrestler. He is based in Redmond, Washington.