Fiona Carter is Chief Brand Officer for AT&T, a global leader in the rapidly converging telecommunications, media and technology (TMT) space. She oversees global brand marketing, advertising, media and sponsorships, as well as the integration of brand leadership into the company's business strategies. Fiona is a passionate advocate for female equality and leads AT&T’s participation in the Association of National Advertisers Alliance for Family Entertainment’s (ANA AFE) #SeeHer campaign to improve how girls and women are portrayed in the media.
Prior to joining AT&T, Fiona spent 20 years building brands and driving business results for Fortune 500 Companies such as GE, Bank of America and P&G.
Fiona grew up in England and spent the first half of her career in London, eventually overseeing the famous multi-award-winning Tesco advertising campaign Every Little Helps. She moved to New York in 2000 to work at the advertising agency BBDO, where she led the development of the Imagination at Work, Ecomagination and Healthymagination platforms for GE around the world.
She went on to lead the Bank of America business for Omnicom, overseeing the integration of over 12 agencies and guiding the brand through the turbulence of the financial crisis and the integration of acquisitions such as Countrywide and Merrill Lynch.
She moved on to a similar Omnicom role for P&G, and then spent two years as COO of the DAS Advertising, Research and Branding agencies at Omnicom where she developed digital, innovation and growth strategies for agencies such as Goodby Silverstein & Partners, Merkley + Partners, and Wolff Olins.
Fiona is based in New York and likes to spend any free time she has with her family on the beaches of Montauk or cheering on the Mets.