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CONTENT CREATION AND THE INFLUENCE OF TECHNOLOGY ON SPORTS (SPONSORED BY 8I)


Saturday, July 15, 4:00-5:00 pm, Steven J. Ross Theater

From virtual and augmented realities to e-sports, technology is transforming the way people view and consume sports entertainment. League and media industry executives discuss the evolution of digital and mobile video platforms and debate what the future holds for content creation and fandom in the ever-changing sports media landscape.

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Luis Goicouria, PGA TOUR
LUIS GOICOURIA
Senior Vice President, Digital Platforms and Media Strategy
PGA TOUR

Luis Goicouria is Senior Vice President, Digital Platforms and Media Strategy for the PGA TOUR. In this capacity, he oversees all aspects for PGA TOUR Digital and is responsible for developing and implementing strategies which position the TOUR to take advantage of emerging technologies, markets, and content distribution.

He joined the TOUR in October of 2011 as Vice President Business Development, New Media and was instrumental in bringing all of the TOUR’s digital assets and capabilities in-house in 2013. Luis directed the launch of SkratchTV.com (a millennial focused content play), and the conception of PGA TOUR Live (a new OTT subscription service) in 2015.   He also supervised the deal-making and strategic support efforts for the PGA TOUR’s new media platforms, including PGATOUR.COM and mobile applications.

Prior to joining the PGA TOUR, Goicouria spent 15 years at MTV Networks, the last ten of which he served as Vice President, Digital Media for Latin America, Canada & U.S. Hispanic for MTV, Nickelodeon, Comedy Central, VH1, & MTV Tres. Luis spent his first five years at MTV with Nickelodeon Latin America and was responsible for the launch of all of their digital platforms.

Luis lives in sunny Ponte Vedra Beach, Florida with his wife Darla, their three sons, and Zach, their Portuguese water dog.

David Jurenka, NFL
DAVID JURENKA
Vice President
NFL Media Product and Business Operations

David Jurenka is the Vice President of NFL Media’s Product and Business Operations organization. He is responsible for overseeing product strategy, product development, and technology for the NFL’s Digital Media platforms and products, including NFL.com, NFL Mobile, NFL Game Pass, NFL NOW, NFL apps on connected devices, and all 32 Club websites. David joined the NFL in December 2014.

In addition to his digital responsibilities, David leads strategy and business planning for the Los Angeles office and media intelligence and program management for the broader NFL Media department.

Prior to joining the NFL, David created and led the Xbox Sports product unit at Microsoft, where he was responsible for product strategy, product development, programming and business management functions to create interactive TV experiences for league (NFL, NBA, MLB, NFL, UFC) and media (ESPN) properties on Xbox and Windows platforms. Previously at Xbox, David led the business strategy and planning team for bringing entertainment apps to the Xbox 360 platform and was a senior member of the Xbox Global Publishing team managing content acquisition, business development, and marketing activities for top-tier publishers like Electronic Arts.

Matt Mosteller
MATT MOSTELLER
Vice President of Content
Turner Sports

Matt Mosteller is Vice President of Content, Turner Sports, responsible for all forms of content throughout the Turner Sports portfolio including the NBA, NCAA, MLB, ELEAGUE and professional golf. He was promoted to his current role in 2015, leading content creation and development across linear and digital platforms including live events and studio shows.

Mosteller has been instrumental in Turner’s entry into esports and the formation of ELEAGUE in 2016. He is responsible for all creative content on behalf of ELEAGUE – a premium esports tournament brand – including live event telecasts, studio and shoulder programming distributed across TBS, a fully distributed cable network, along with Twitch and YouTube.

Previously, Mosteller served as Interactive Executive Producer for Turner Sports. In that role, he oversaw all multimedia content throughout Turner’s digital portfolio including NBA.com, NCAA.com, PGA.com and NASCAR.com.

An 18-year Turner veteran, Mosteller has held a variety of influential positions that have made impactful contributions to the company’s content operations. He joined the company in 1999 after graduating from the University of Georgia with a degree in telecommunications arts.

Mosteller resides in Atlanta with his wife and three children.

Dan York, AT&T
DANIEL YORK
Executive Vice President and Chief Content Officer
AT&T Entertainment Group

Daniel York is the executive vice president and chief content officer for AT&T Entertainment Group. In this role, he oversees AT&T’s video content and programming activities across all platforms (DBS, IPTV, mobile and online), including strategy, investments, negotiations, acquisitions, operations, development and original content. He also oversees NFL Sunday Ticket, Red Zone and Fantasy Zone. He manages the company’s four regional sports networks and the Audience Network, all Emmy Award winners. York and his team are the largest licensors of content in the world.

Previously, York was chief content officer for DIRECTV, where he oversaw similar functions. Prior to joining DIRECTV, he was president of AT&T Content and Advertising Sales for seven-and-a-half years. He developed the original content strategy, oversaw AT&T’s content and ad sales activities across all platforms (IPTV, mobile and online) and helped build U-verse into the fastest-growing video provider in the U.S., going from zero to more than 5 million customers and $10 billion in annual revenue in less than six years.

Prior to AT&T, he was head of programming and development for In Demand Networks, the leading sports, VOD and pay-per-view provider.

York began his career with HBO, where he worked for more than 12 years, holding various leadership positions in different departments. Most recently he was responsible for distribution, marketing, sponsorship, content acquisitions, and operations for HBO’s Sports pay-per-view business.

York is board member for multiple television networks as well as the T. Howard Foundation, whose mission is to increase the presence of minority men and women in the media and entertainment industry. He is also the executive sponsor of AT&T’s Women’s Leadership Exchange.

York is based at AT&T Entertainment Group headquarters in Los Angeles, California.