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Experience interactive demos that give you a glimpse into the future and explore the magic of virtual reality (VR), augmented reality (AR), and mixed reality. See how entertainment tech will revolutionize content creation. You’ll be among the first to witness firsthand some of the latest technology trends poised to go mainstream. This is where you’ll find real inspiration.

People talking at an exhibit at SHAPE
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ENTERTAINMENT TECH

 

Imagine the possibilities of entertainment and technology converging. Get hands-on with ideas that challenge the way you experience entertainment. Grab a front-row seat and find out how artificial intelligence can enhance everything from content creation to advertising and content monetization. Delve into the newest trends in interactive storytelling, accessories, hardware, and audio technology.

AUDIO—THE NEW UX/UI

Welcome to the Internet of Sound. Watch a live demo of data being transmitted over inaudible sound waves with LISNR. LISNR is a communication standard for the connected world—an inaudible ultrasonic protocol that sends data over audio.

CTRLMOVIE

CtrlMovie is a novel interactive movie format. It gives filmmakers the tools to tell multi-optional stories in a truly cinematic way. See examples of participative movies and how their technological solution works on various platforms, opening promising new distribution channels.

DANCING WITH THE ROBOTIS MINI

Come and dance with the ROBOTIS MINI dancing team! These 3D-printable robots are programmed so their movements are choreographed to music.

DJI

DJI’s aerial platforms enable users to obtain new perspectives, empowering individuals and companies to capture images that were once out of reach, redefining camera placement and motion.

ENRICH AND STREAMLINE CONTENT CREATION WITH WATSON

At the intersection of video and cognitive, see how Watson and Adobe are providing useful insights for media editors and speeding up the editing process.

FAN ENGAGEMENT AT THE MASTERS AND WIMBLEDON

Develop cognitive insights into content and deliver improved experiences that exceed audience and fan expectations.

HOW CHAT BOTS ARE TRANSFORMING THE NEWS

Chat bots, voice services, and messaging platforms are changing the way people connect with the news. Explore CNN’s global portfolio of conversational news experiences.

INTEL® FREE-D™ TECHNOLOGY

Seamless rendering of 3D video of sporting/events gives fans a 360-degree view of all the action.

LG

Meet the LG G6™. Entertainment on a big screen that can fit in your hand. The LG G6 brings your favorite shows, movies, and photos to life with a full-screen view. 

MEDIA AND ENTERTAINMENT SOLUTIONS WITH WATSON

With Watson cognitive capabilities, you can optimize creation of new assets and unlock value from existing content.

MIXED REALITY TOOLS

BlockAR places virtual elements of a scene on location to simulate a shot and identify potential blockers. Beem by Hyperloop Transportation Technologies (HTT) allows teams to share documents, pictures, videos, and 3D models, leave comments, and track changes over time.

OZO CREATOR SOFTWARE BY NOKIA

Get next-gen image quality and unparalleled creative control via OZO Creator’s professional ISP and RAW captures.

OZO+ CAMERA BY NOKIA

Experience professional 3D 360 VR simplified in gorgeous 4K per eye, stereo, and full spatial audio with OZO+ by Nokia.

ROKOKO SMARTSUIT PRO

Watch as the smartsuit pro takes the place of an entire motion capture studio.

SAMSUNG'S IMMERSIVE EXPERIENCE

Step into an immersive experience featuring the Gear 360 Photo Booth, lively Gear VR demonstrations, and device engagements with MAAP (Messaging as a Platform).

SCARY CABIN

MashUp Machine is using A.I. and crowd creativity to teach computers animated storytelling, making infinitely branching movies.

AT&T VIDEO OPTIMIZER

Want your mobile app users to love the experience? Check out this free diagnostic tool to analyze your apps for best practices, including security, performance, and video streaming. Also, take home cool raffle prizes.

VR/AR

 

Bypass the screen and visit new worlds—or experience this reality in a different way. Immerse yourself in new perspectives through innovative advances in VR and AR, including gesture interaction and haptic feedback. Get an up-to-the-minute look behind the scenes with featured VR/AR tools.

People testing VR Goggles

5G AMPS UP VR AUTO RACING EXPERIENCE

Experience an auto race like no other with a multi-view perspective from the track and inside the car.

AFTER SOLITARY

After Solitary, a collaboration between Emblematic Group and PBS’s investigative series FRONTLINE, uses photogrammetry and volumetric video capture to tell the story of 39-year-old Kenny Moore, a recently released inmate who spent years in solitary confinement.

AMDOCS: DIGITAL LIFE EXPERIENCES

Step into an augmented reality digital world where you live, work, and play with digital services, locations, and users.

AUGMENTED REALITY AND COMPUTER VISION

Learn about AR and computer vision (CV) products that provide next-generation immersive experiences and user analytics on iOS and AR wearables.

AUGMENTED REALITY FOR THE REAL WORLD

Experience a cross-platform augmented reality technology that tracks the six degrees of freedom pose of almost any real-world object regardless of texture, lighting, or transparency.

BAOBAB

Through quality animation, humor, beautiful artwork, and compelling stories, Baobab Studios hopes to create a form of VR that everyone can appreciate and enjoy, regardless of age, background, or personal experience.

BLORTASIA

Blortasia is an abstract art world in the sky that combines art and flying in virtual reality.

HOLO BY 8I

Holo is an AR consumer mobile app that allows users to create and share mixed reality content using 8i's 3D holograms.

INTEL® TRUE VR

Get a custom VR experience with personal points of view.

INTERACTIVE 3D AUDIO FOR LIFELIKE VR EXPERIENCES

G’Audio Lab presents an unforgettable audio experience in VR with exciting VR headset demos and G’Audio’s 3D audio solutions.

LIGHTSTRIKE—A MULTIPLAYER VIVE EXPERIENCE

Check out LightStrike, a real-time, fully interactive multiplayer game created by Groove Jones.

LUCIDCAM

Try out LucidCam, a true 3D VR camera, which captures VR from your perspective. In this demo, see content captured by LucidCam and discover how easy it is to capture content in VR.

OTOY

OTOY presents cutting-edge technology in VR and AR across a range of devices available today.

POSITRON VOYAGER—PREMIUM CINEMATIC VR

Positron’s Voyager, a comfortable, fully integrated personal VR theater with gentle motion and haptics, creates unique multi-sensory immersive experiences.

TRIBECA VIRTUAL ARCADE

Tribeca's Virtual Arcade will feature two projects that were featured at the 2017 Tribeca Film Festival, presented by AT&T. Each project will provide an immersive experience that is more visceral and intense than anything you've ever experienced sitting in a theater.

VR CONTENT DEMOS CREATED WITH OZO

Experience immersive VR content demos created with OZO by Nokia.

WE DELIVER AUGMENTED AND MIXED REALITY ENHANCED CONTENT

Experience our augmented reality content app using marker and markerless computer vision tracking.

WHIRLWINDVR

Vortx is the first contactless, environmental simulator for immersive content. It controls airflow, pressure, and temperature automatically synced with all your favorite PC games and videos. Stay Alive. Live the Action.

MAKE YOUR OWN AR EXPERIENCES

Zappar makes ZapWorks, a quick and easy way for anyone to build innovative and engaging experiences in AR, VR, and mixed reality. Become an AR pioneer with ZapWorks, then showcase your creations with our powerful and affordable mixed reality headset, ZapBox.